An identity has to work at sixteen pixels and on a trade fair wall, in print and on a moving screen. We design the mark, typography, colour and supporting elements together and test them in real applications early, so the system holds wherever it appears.
Where a brand will live mostly on screen, we design for the screen first: how the mark animates, how it reads as a favicon, which weights of the typeface are worth loading on the web.
What we deliver
- Identity concepts and the refined mark
- Typography system with licensing guidance
- Colour palette with digital and print values
- Graphic elements, patterns or illustration where they belong to the brand
- Key applications: stationery, social templates, website direction
- Core guidelines and production-ready files