3D, Motion & Interactive Experiences
Products people can turn, open and configure in the browser.
Some products are hard to understand from a photograph: a finish that changes in the light, a sofa with forty fabrics, a car with a dozen film types. Real-time 3D lets visitors look for themselves.
We build 3D configurators, product visualisation, scroll-driven motion and real-time scenes for the browser, with Three.js on WebGL and models prepared in Blender. Each scene is tuned for phones, has a still fallback and respects reduced-motion settings.
Interactive 3D Configurators
Customers choose materials, finishes and options on a live 3D model and see the result immediately.
A configurator turns a product with many options into something a visitor can see, turn and change, and leave with a configuration they can act on: a quote request, an order or a saved link.
It is part design, part 3D production, part software. The scene has to look right, the controls have to make sense without instructions, and the options, rules and prices behind it have to be correct.
What we deliver
- Real-time 3D viewer with rotation and zoom
- Material, colour and finish selection
- Option logic with allowed combinations
- Price calculation or quote request where feasible
- Model preparation and web optimisation
- Mobile tuning and still-image fallbacks
- Saved or shareable configurations
- Connection to a CRM, quote workflow or cart
Who it’s for
Products with many variants or finishes: vehicles and vehicle services, furniture, fixtures, equipment, accessories and anything customers want to see in their own combination before they buy.
Worth knowing
A screen cannot reproduce a physical colour or finish exactly; it varies with the device and the light. We match materials to reference as closely as the medium allows. Third-party models also need their licence and any trademark questions checked before commercial use.
Design and engineering, considered together.