About Lore Studio
Lore brings design and technology together.
We create visual identities, websites and interactive digital experiences. From the outset, we consider both how a project looks and how it works.
Our work spans typography, imagery and motion, as well as development and integrations. We choose an approach that fits each project rather than force an idea into an existing template.
We take projects from initial concept through to implementation, keeping the visual direction, functionality and technical work aligned.

Creative direction
Lore grew from an interest in visual design, programming, typography and motion. That perspective shapes each project from the outset, including how it will be built and how it will work.
I wanted to understand how things worked and see if I could create something of my own. What I love most is the process, from the first idea to seeing the finished project actually work.
How we work
We plan design and development together.
We start by understanding the business, its audience and what the project needs to achieve. Then we establish a visual direction and choose a technical approach. Responsive layouts, animations and functionality are considered while the design is taking shape.
This allows us to refine the look and functionality in parallel, rather than trying to make the technology fit a finished design.
How we collaborate
The team is shaped around the project.
Lore leads the design and implementation. When a project requires advanced AI engineering, we work with a specialist technical partner.
Project stages
Strategy
We start by understanding the business, its audience and the purpose of the project. Together, we define priorities and scope.
Direction
We establish the visual approach, including typography, colour, imagery and motion.
Design
We develop visual identities, layouts and interactions with their implementation in mind.
Technology
Depending on the project, we build websites, applications or automations using technologies suited to the requirements.
Questions
Yes. Not every project needs a full rebrand. We can work within an existing identity, refine it or extend it into web, motion and digital applications.
Yes. We handle both design and development, so the final build stays close to the original creative direction.
Yes. Projects can be focused on identity, web, motion, illustration or automation. They do not need to include every Lore capability.
We design assistants and automations that work with approved company information and existing tools, for example document search, enquiry triage or report preparation. The scope, permissions and approval steps are defined for each workflow.
It depends on the project. Custom websites are built with Next.js, React and TypeScript, and we have implemented online stores on WooCommerce. Platforms such as Shopify or Webflow can be the better choice when your team needs to manage products or pages itself; we assess that during scoping.
Yes. Lore is based in Zurich and works remotely, including with clients outside Switzerland.
It depends on scope. Focused projects can take a few weeks, while broader identity and digital projects usually run longer.
Yes. For selected clients, we can continue with web updates, motion, campaign assets, creative direction or automation after the initial project.
