Brand & Creative
Brand strategy, visual identity, art direction, guidelines and campaigns.
A brand is recognised before anyone reads the name: by a typeface, a colour, the way an image is cropped. We design those decisions as a system, so they survive a business card, a product page, a campaign and a moving screen.
The work runs from positioning to a finished toolkit: the strategic brief, the mark and its typography, direction for images and motion, and guidelines that your team and other partners can apply without guessing.
Brand Strategy & Positioning
A clear position first, so the identity has something to express.
We work out what your business stands for, who it needs to convince and how it differs from the alternatives a client is also considering. The answers become the brief for everything that follows: the identity, the website, campaigns and the way you write.
What we deliver
- Discovery interviews and positioning workshops
- Audience and competitor review
- Value proposition and key messages
- Brand personality and tone of voice
- A written positioning brief for identity and website work
Design and engineering, considered together.