We work out what your business stands for, who it needs to convince and how it differs from the alternatives a client is also considering. The answers become the brief for everything that follows: the identity, the website, campaigns and the way you write.
What we deliver
- Discovery interviews and positioning workshops
- Audience and competitor review
- Value proposition and key messages
- Brand personality and tone of voice
- A written positioning brief for identity and website work
How the work runs
Listen
Conversations with the people who run the business and, where possible, with a few clients.
Compare
A close look at the alternatives your audience weighs you against, and the language they use.
Decide
One position, written in plain language and agreed before any design starts.
Example use
An illustrative scenario, not a description of a completed project.
A new professional services firm needs a clear position in the market before developing its visual identity and launching a website.