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AMAI campaign printed as a folded newspaper page: a model in a pink tweed jacket and skirt holds a pink croc-embossed handbag, with the AMAI wordmark across the image.
AMAI woven label: the wordmark in black on a light grey band.Three square AMAI hang tags in dusty pink, cream and black, each with an embossed wordmark and a punched hole.A cream AMAI hang tag on a black string, resting on a pink textured envelope.A cream AMAI card with the embossed wordmark and the line “thank you for your order”.
Illustration of a woman in a cream sweater and olive trousers walking a spaniel, cut out on its own.
Illustration of a Warsaw street: a woman with an AMAI bag walks a spaniel past a café and a bookshop.

AMAI Warsaw: Brand Identity & Pre-launch Website

AMAI Warsaw is preparing its first collection. We developed the brand's visual identity and built a website to introduce it ahead of the online store. Custom illustrations and hand lettering are central to the design.

We also advised on the newsletter, which received more than 100 sign-ups before the store launch. The online store is planned as the next stage of the project.

Lore's role

Visual identity, illustration, hand lettering, website design and development, hosting, deployment and newsletter consultation.

Status

Visual identity and pre-launch website completed. Online store planned as the next phase.

Year
2026
Services
Visual Identity, Illustration, Hand Lettering, Web Design, Motion & Interaction, Custom Web Development, Hosting & Deployment