Measurement starts with deciding what matters. We define the events worth tracking, implement them in a privacy-conscious way and turn the results into reports people actually read.
What we deliver
- Measurement plan
- Analytics and tag manager setup
- Event and conversion tracking
- Form and funnel measurement
- Consent-aware implementation
- Campaign tracking conventions
- Reporting dashboards
Technology & implementation
We write the measurement plan first: the questions, the events that answer them and the conversions that count. Tracking is implemented with Google Analytics 4 and Google Tag Manager, or a privacy-focused alternative where that suits better, with consent handled so that nothing optional runs before the visitor agrees. Campaign links follow one UTM convention, and every key event is tested before anyone relies on the reports.