A well-prepared model can produce stills, 360-degree views and interactive scenes, and is updated when the product changes instead of being photographed again.
We model or prepare the product, develop materials and lighting against the real thing, and render everything from the same source.
What we deliver
- Model preparation from CAD, scans or reference
- Physically based materials and lighting
- Still renders for e-commerce and campaigns
- 360-degree views and turntables
- Web-ready GLB assets
- Interactive product viewers
Technology & implementation
Modelling and rendering happen in Blender. CAD files are converted and cleaned up, since CAD geometry is usually far too dense for the web, then UV-mapped and given physically based materials. Stills render from the full-quality scene; for the web, a lighter GLB version with compressed textures is exported, so the product page and the configurator share one source.
Example use
An illustrative scenario, not a description of a completed project.
A brand launching a new product has only early samples and CAD files. We prepare a web-ready model, render the hero images and a 360-degree view for the product page, and reuse the same model in the launch campaign and a configurator.